QC intensifies campaign against junk food in schools

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THE Quezon City government has intensified its anti-junk food and sugary drinks campaign by conducting a three-day orientation where participants learned about the ordinance that prohibits their sale in schools.

Attended by newly elected and re-elected barangay officials, and representatives from public and private schools, the orientation was organized by the city’s health department early this week in an attempt to make sure that City Ordinance 2579-2017 otherwise known as “The Quezon City Anti-Junk Food and Sugary Drinks Ordinance of 2017” is fully implemented.

Dr. Maria Lourdes E. Eleria of the city’s health department said barangay officials were invited in the orientation because they will take charge of the implementation of the ordinance in their respective communities.

Hindi lang schools ‘yung kinakausap namin, kundi pati mga barangays kasi sila ‘yung mga magpapalaganap ng batas dahil sila ‘yung nasa grassroot,” Eleria explained.

She noted that the cooperation between the city government and barangays plays a huge role in the successful implementation of the Anti-Junk Food and Sugary Drinks ordinance.

We are expecting na they will coordinate and cooperate with us on the implementation of this ordinance. Malaki kasi ‘yung role no’n. Sila ‘yung tumutulong at magbabantay sa baba kasi hindi naman namin mababantayan lahat,” Eleria added.

In June, another set of orientation for barangay officials on health, and school representatives will participate to learn about the said ordinance.

The pro-public health ordinance prohibits the selling and promotion of junk food and soft drinks within a 100-meter radius from schools. Furthermore, it bans the giving away of junk food and sugary drinks as a mode of promotion, encouraging the buying thereof, giving samples, marketing, advertising, and sponsorship by the aforementioned products in schools.

According to QC Councilor Irene Belmonte, who authored the ordinance, the law mandates the city government to form a Joint Task Force that will monitor the implementation of the ordinance.

Establishments caught selling junk food and sugary drinks will be fined PhP1,000 for the first offense, PhP2,000 for the second offense, and PhP5,000 and a ground for revocation of barangay or business permits for the third offense.

 

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